The great thing about web design is that so many new things are published daily. We are frequently seeing new ideas, methods, and designs being rolled out. With it being so new into the year, the developers at HubSpot are sure the best is yet to come in 2021.

While many of the trends that started to appear in 2020 are still very much being used, it’s time to look forward and see what new trends we can expect in 2017.

Here are some of the design trends we think will emerge in 2021. It’s time to be creative, open our minds, and embrace what should be an excellent year for web design.

1. Storytelling and user participation

Having great content is and always will be essential for your website. But being able to tell a story to the person browsing your site is a huge plus. In addition to that, making it interactive so visitors can participate with the site will make it much more engaging.

Take the Space Needle website, for example. The site is wonderfully designed and takes the user through many facts and interesting bits of information about the Space Needle. It was intentionally designed like that and flows seamlessly, keeping the user engaged with the site.

Another thing the site does exceptionally well is to promote user participation. You are encouraged to move around the site to discover the information you are looking for, and it doesn’t feel forced in any way.

2. Large background images are in the past

We have all been greeted with a large image at the header of a website we just landed on, but it’s become too familiar and expected. If you want to stand out from your competitors, a tasteful large header that displays the text of your site’s name will do.

You will also speed up the loading speed of your site by removing a large image. This is an important factor for SEO, not to mention user enjoyment. So if you have a site, try removing the picture and go for a clean text only look, and see what you think.

3. Keeping sites simple

Web design used to mean designing and adding all kinds of widgets and add-ons to a site. But trends are leaning towards a cleaner, less cluttered looks. I believe in 2021, and onwards we are going to much cleaner sites with a lot more ‘white space’.

Designers have phased out a lot of design elements that used to be a staple of any website. These include colourful backgrounds, loads of images, flashing messages, etc. The best presented, and often the most popular sites today are clean and spaciously designed.

4. High-quality images and photos

In previous years you would find a host of homemade images on sites. But as time passes, there is an increased demand for high-quality images. It gives a more professional look to a site and is not too difficult to implement nowadays.

There is also an ongoing trend leaning towards real photos. Stock images have always been a popular choice for many designers, but the trend is to arrange a professional photographer to take some photos of the staff and premises.

5. Site speed and performance

Site speed is one of the most important factors of web design today. A fast site is good for SEO, gives the user a more enjoyable experience, and looks more professional. Many web designers are willing to compromise on the amount and size of images to keep the speed up.

In 2017 there will be a strong trend towards increasing site speed. Content management systems are becoming more streamlined and responsive, which is vital, and more and more searches are done on mobile devices.