It is no secret that as an internet marketer, you need to be active on social media sites. Yet we see very little businesses that take advantage of this opportunity and alternative stream of traffic.
Some businesses that are present on social media sites often take it to another level and end up spamming their fans. So how do you formulate a good and effective social media plan for your business?
Learning Social Media Skills – Hints & Tips
Well, the first rule that you must always keep in your mind is why you should use social media for your business. We have five reasons and to keep reminding yourself of these, write them down on a post it note and put them somewhere prominent.
- Increase brand awareness
- Increase traffic to your website
- Increase sales and profit
- Keep up to date with hot topics in your niche
- Be seen as a leader and authority voice
Which Social Media Sites Should You Use?
There are hundreds of sites out there so how do you get the time to work on them all? This is wherever you have to do trial and error to find out which ones work best for you. The two ones that would be suicidal to miss are Facebook and Twitter.
Now, there may be experienced internet marketers reading this who think that everyone should be on Pinterest. The simple fact though, is Pinterest does not work for everyone. The niches that tend to do well are
- Home and lifestyle
- Fashion and beauty
- Designers and artists
Anything niche that is visual will do well out of Pinterest, but other than that, it may be a waste of your time.
Learning Social Media Skills – Analyse
So you can spend hundreds of pounds for someone to teach you social media or you can experiment and analyze. Try different techniques and posting times on social media sites and then analyse the results.
For example, Facebook page results can be judged from the analytic report for your websites by they also have their own insights feature, which allows you to compare posts.
What Are The Dos & Don’ts Of Social Media?
We can have a long discussion about this but we tend to go with one rule
If it does not feel right, then it is not right.
The clue is in the word social. If you feel like you are spamming someone, then chances are they think the same. Social is two-way conversations, not a way for you to force your website down people’s throats.
Just the other day, I followed someone new on Twitter. Within minutes, I had an auto private message recommending that I visit his website for some special product that was going to make me a millionaire. Guess what? I unfollowed him straight away.
Engage your readers, with an aim to converting them into customers. This is known one part of a sales technique called inbound marketing and we will discuss that in-depth later in the series.
Social Media Is Continuous
Most businesses give up on social media as they expect immediate results and they do not get it. The truth is social media sites build up momentum and if used correctly over a long time, they can provide a great ROI.
Be patient and be consistent. Allocate a part of your schedule every day to networking and building up contacts on social media sites and the rewards will pay off in the end.
What Not To Do On Social Media Sites
Remember when you are using social sites for business and when you are using them for personal reasons. Having an argument on the Twitter account for your business is not good practice. Never be confrontational, rude or discuss personal business on a social media site.
Further reading on this subject from Forbes – Seven Ways To Improve Your Social Media Skills