Increase Residual Income Through Online Promotion

Learn how to maximize your earning potential online as a freelance writer through internet marketing, the methods used, and the reasons they work.

Internet marketing, also referred to as online marketing or web-marketing consists of a variety of techniques to market products or services online. In regards to freelance and online writing, it serves as a method of promotion to increase both traffic and revenue through residual income.
How Does Internet Marketing Impact Freelance Writers?

Attracting visitors to a website or article is the primary difficulty any freelance writer will face. The “product” being marketed is either an article, blog, or other form of writing site. This can be done using one or all of several promotional methods – including, but not limited too:

  • Article Marketing
  • Niche Marketing
  • Search Engine Optimization
  • Social Bookmarking
  • Web 2.0

Article Marketing

The definition of article marketing is not clear cut but essentially refers to the promotion of articles using internet marketing techniques to increase the number of visitors to a website or article. The primary methods used rely on the creation of:

Quality Articles – Producing quality content is key to engaging visitors, generating return traffic and building a positive online reputation. Articles should be optimized to increase page rank and include relevant keywords.
Building Backlinks – Backlinks evolve naturally on content published on the internet. However this process can take months, and even longer with new sites. Actively building backlinks can increase an article or sites reputation faster and increase visitors and residual income.

Niche Marketing

Targeting a niche market is a technique used to increase the chances of success by freelance writers. Doing this requires the creation of niche articles or multiple niche blogs based on keywords, keyword phrases, and long-tail keywords. This method requires freelance writers to select keywords based on search frequency and CPC (cost per click) value to increase potential visitors, the probability of being found in searches, and improve the odds of generating additional residual income.
Search Engine Optimization (SEO)

Freelance writers should not produce an article or website content, publish it, and hope it will be found. Creating content in this manner will limit the chance of obtaining success. Instead, each piece of content produced should be SEO or Search Engine Optimized. Effective internet marketing techniques require a primary keyword and several secondary keywords or keyword phases be chosen, included, and repeated in the text. Doing this increases the chances your published work appears in search engines with the highest page rank possible.
Social Bookmarking

Online marketing strategies often focus on social bookmarking as a method of building backlinks. By increasing the number of external links, the website, article, or articles will increase in page rank and be located easily through search engines.
Web 2.0

A method of information sharing, Web 2.0, includes any site where a user can display and promote knowledge and ideas. These sites cater to the average internet user, include and are not limited too:

  • Facebook
  • YouTube
  • LinkedIn
  • Twitter
  • Blogs

By using one or all of the tools available, internet marketing can be used by freelance writers to increase page views, attract new visitors, gain a positive online reputation, build backlinks and ultimately increase residual income.