Anyone who has had to manage their website will know how fierce and competitive Search Engine Optimisation is. Getting SEO right can be the difference of thousands of users visiting your site each week versus none at all. There is no secret or one thing a webmaster can do to improve their rankings in Google or Bing, instead there’s over 300+ factors that contribute to the organic visibility of a domain.

Sometimes the optimisation work can be done by hand, sometimes it has to be done automatically with a SEO tool. Sites like e-commerce stores can have hundreds of thousands of pages for products, categories and sub-categories. Asking someone to manually tweak a title tag or place a redirect single handily is an impossible and thankless task. With that in mind, we’ve put together our 10 most favourite and free SEO tools that can help you improve your organic search.

1. Hootsuite

hootsuite   Google SearchI’ve used Hootsuite for posting updates to social networks and reviewing what others are saying for nearly five years now after using Tweetdeck back in the day – Twitter killed that one off for general use. Hootsuite seems to be comfortably the most popular free tool for posting and reviewing social media updates, but many still don’t know it, it can be used as a personal social media management tool too. It enables you to quickly post to all the main social networks including Google+ company pages and review conversations and messages. I’ve trialled many paid tools, but none come close. The paid version is worthwhile IMO for adding campaign tracking and extra reports.

2. Keywordtool

keywordtool   Google Search

Enter a query in this freemium tool and it will quickly spit out a ton of great keywords based on the autocomplete feature of Google, Bing, YouTube, or App Store Search. is great for generating a ton of keyword ideas containing your seed term, especially long-tail keywords that won’t show up in the AdWords keyword tool due to having  very low volumes. I usually use when I am building a list of potential keywords, especially when I need long-tail keywords. is new to this year’s list (thanks to a reader who shared the tool with me in a comment on last year’s list). Shout out to Ubersuggest, the original tool of this kind.

3. Google Mobile Checker

google mobile checkerThis is actually a really brilliant free tool that any SEOer worth their salt should be 100% familiar with. In Google’s bid to ensure everyone is thinking mobile-first, they created this great page that lets webmasters test their site to see if it comes into accordance with Google’s best practice. If it doesn’t, Google are even kind enough to supply information on what’s wrong and how to fix it.

If it doesn’t, Google are even kind enough to supply information on what’s wrong and how to fix it.

4. Marketing Images Made Easy With Canva

<Marketing-Images-Made-Easy-with-CanvaVisual content is becoming an increasingly popular form of marketing collateral. From custom illustrations and infographics to fully-designed sales proposals, visual content is a fantastic way for new businesses to gain credibility and build a professional appearance.

There are several free graphic design tools on the market, but one of the most intuitive and easy-to-use is Canva. Its free library of fonts, illustrations, templates and images give you a pool of graphics that you can easily drag-and-drop. From flyers and brochures to social media images and infographics, you can create it all for free in Canva.

5. Use Sniply for growth hacking

sniplyWhen you’re using social media regularly, you should also be sharing content from other, reputable experts in your industry. Sharing other influencers’ content will help you build trust with your audience, supplement your content, and also help build rapport with those relevant industry experts.

Sniply is a powerful tool that allows you to attach a call-to-action on every piece of content you share. Because the content you are sharing lives on a website that you don’t control, there is very little chance that the user will visit your site after reading the article. However, Sniply allows you to put a inbound button or CTA into a frame that the article sits inside. Thus, giving you some control of the platform and perpetuating traffic from the non-affiliated content that you share.