Do – Increase your site speed, Don’t – Have a slow website

Having a slow-loading site means increasing the bounce rate, the percentage of users who do not look at more than one page of your site. If users close your site before looking at more than the page they are directed to; then they are not participating in any valuable action to raise revenue for your site. Increase your website load speed by compressing code and style sheets, getting rid of unnecessary lines of code, caching resources, and other techniques.

Do – Simplify navigation, Don’t – Use JavaScript/Flash for menu navigation.

Simplify the design of your website to have easy and intuitive navigation. Your site’s pages should fall and be organised in the following categories, in order of importance: homepage, category pages, subcategory pages, product/information, etc. pages.

For the menu design and landing pages, while using JavaScript and Flash might seem like a good way to interact with users more, the search bots that discover and index sites to use for search engines cannot read JavaScript and Flash. Use CSS for your menu links to make it discoverable for search bots.

Do – Link to social media, Don’t – Include irrelevant social networking sites

Linking to social networking sites is a way to interact with users outside of the direct influence of your website. Include social media and bookmarking links on your site to make it easy to share your content and so users can join them. When choosing which sites to join, do not split your resources between too many social networking sites. Depending on the industry and content of the site, some social networking sites are irrelevant. Talk to us if you need help with Social Media.

Do – Optimise internal linking, Don’t – Have too many links

Optimise your website for internal linking, the links belonging to a site domain, by thinking of how your keywords connect and cross organically. To help internal linking, display a site’s most important links at the footer of a site so that users can access these links from any page they may be on.

Do – Use images, Don’t – Have too little images

Communicate the features and information of your site’s services or products through visual representations such as images, graphs, text boxes, infographics. At the top of the page, display a slogan and/or your logo on the homepage of your design to make your brand more memorable to visitors. Before uploading images, scale the images to the size they will be on the webpage by compressing them into smaller size files: PNG, JPEG or GIF. Format your height and width by using coding.

Do – Include helpful information, Don’t – Display information as huge blocks of text

To help visitors learn about your site and keep them reading more content, display helpful information by linking to important pages in the footer of your webpages and including a FAQ (frequently asked questions). FAQ pages are also ways to include more internal links. When writing content for pages, include frequent paragraph breaks so that readers are not intimidated by walls of text.

Do – Check your website for browser compatibility, Don’t — Assume your website looks great everywhere

When designing your website, make sure it looks like it should in all the major browsers: Chrome, Firefox, Internet Explorer, Opera, and Safari. You can do this by previewing your code through your text and code editor.

Do Include important keywords in homepage, Don’t – Overload your homepage with links

As your homepage will most likely be your most visited page, maximize your homepage’s appeal by linking to your site’s important or appealing content. Do not include too many links or images on your site or else users might not know where to start clicking for more information. Include a dominant image to highlight keywords and direct users to important pages.

Do Have non-intrusive ads, Don’t – Have too many third-party ads and pop-ups

While using Google AdWords/AdSense is a good way to increase site revenue, having these ads be non-intrusive would also be valuable to keep users reading your site’s content. Clicking on a third-party ad would distract visitors from reading your site’s own content.

Do Reduce redirects/broken links

As part of web design, functionality is an important aspect, and in order for your website to function the best it can check for broken links or redirected pages. Broken links are like typos for websites in that they will make websites look unprofessional or not carefully made. Check for broken links through a broken link checker. Also, be on the lookout for redirected pages, which can slow your pages.