After these activities, Next step is the website promotion. Promote your website by doing off page activities and other online promotion techniques. Here Search engine marketing (SEM) plays very important role to promote your website. Back links is also very important in website promotion. Just try to make quality and relevant backlinks for your website. Do not forget the quality of backlinks over than quantity.

Website analysis is combination of several sub processes that deals with issues affecting the website’s potential for coming on top of search results. Let us have a look on some of the important aspects of website analysis:

Buzz words come and go, but some are here to stay! Take for example, SMM, SEM, and SEO. Are they just a jumble of confusing letters, or are they important? What do these terms actually mean, and why does that matter to the business owner?

Another method, PPC campaign, is a very special technique using which any website can get top listing on Google, provided you pay big bucks. Pay more, be on the top. It is definitely a fast and effective method but will last till the time website it is paid for. Both techniques have their pros and cons; choice is ultimately yours and only yours!

We need organic traffic for generating business. Who is going to generate that and how? Organic Search Engine Optimization (SEO) is one of the best solutions which are very popular amongst the online businesses.  It is considered to be a great way to get website traffic but there are many cases in which Pay per Click (PPC) advertising proves to be a more powerful tool. Organic Search Engine Optimization is generally a slow process which is definitely a powerful tool for long term traffic generation. Usually the online business owners are small to medium in size and their returns are also not very high, which makes them more vulnerable and need special support from the professionals.

“The topic of employees’ salaries is well guarded by most companies, so it’s not always easy to figure out how your pay compares to your colleagues’,” says Taylor. “If you’re willing to invest the time and research or look for the signs, however, you’ll be better informed as to whether you should ask for a raise or walk.”

- Again, many elements are associated with search engine optimization. Some “professionals” may mention ways to “manipulate” the engines via content organization. That is both unethical and a fallacy. The best way to ensure great search engine results is through consistent, on-topic content implementation.

Engaging in print advertising, or leveraging an ongoing print campaign to include a barcode or QR code to scan with a mobile phone to link to download the app is a great offline channel tactic. Contacting Apple for in-store app demo events is another offline strategy to generate buzz and interest.

I hope this has clarified some of the blended “non-sense” being touted and conveyed on the Internet regarding the very important segregation issues between SEO and SEM. “SEM” IS NOT “SEO” AND “SEO” IS NOT “SEM” and THEY SHOULD NEVER BE CONSIDERED AS ACCOMPLISHING THE SAME THING! They do however work in unison to achieve the highly coveted PAGE ONE Google Search Engine ranking position all business owners seek.

Website analysis is the most important aspect of any Search SEO and Internet Marketing campaigns. It is like assessing the potential of getting success of website prior to the SEO/SEM campaign. The outcomes of website analysis process acts as the blueprint for further actions taken in order to get higher rankings or generate traffic. Therefore, webmasters need to take all technical as well as competitive measures in mind while doing website analysis.

Website Structure – The structure of website affects its position in search. A website made of Frames or Flash, is tough for search engine crawling and indexing. Therefore, while analyzing a website we need to consider these aspects.

SEM blends SEO, pay-per-click advertising, and social media strategies to give your company a higher level of visibility within the search engines’ listings. But, visibility without sales is useless. And therein lies the true value of SEM.

If you want to have a thriving PPC campaign, you need to comprehend the secrets of PPC advertising. Find out the various campaign strategies of other advertisers from forums. Always check how your campaign is doing and try new useful approaches. These secrets, in addition to the appropriate PPC management company can help you get better conversions, more targeted audience and even the number one place in the search results.

- Write towards a target audience. Each product and service has a “target audience,” and it is the job of a site to discover what words and phrases that population uses. Many free and paid-service “keyword search tools” are offered online to assist writers.

Search Engine Marketing (SEM) is not the same as Search Engine Optimization (SEO) and that’s a fact! I truly welcome the opportunity of pointing out the HUGE variances and major distinguishing characteristics of each for you in this article. SE Optimization is primarily focused on how your website interacts with the major search engines from a recognition or viewable standpoint.