It is tempting when there is a new craze to jump straight on the bandwagon and actively join in without any immediate thoughts or game plan. That is why I am writing today’s article on Pinterest tips. My reasons for doing this are quite simple and based on my own research
During the last couple of weeks, I have noticed Pinterest boards appearing in search results of Google. The people that made these boards have used basic SEO techniques to boost their popularity. At the same time, a lot other folks, seem to be widely posting links in every direction with no willingness or knowledge about how to make sure Pinterest is benefitting them in many ways.
I spent some time this morning looking at other people’s boards and it is amazing how many people have not filled in a great profile, randomly picked a board name, not filled in the description, not assigned it to a certain category and added a very poor description. The result is no SEO benefits and I am 99% certain, very low click through traffic.
Pinterest Tips For SEO
Before we start on the tips, it is important to know that…
1 – The name of your board is the Meta title
2 – The description of your board is the Meta description
3 – On your profile, the names of your boards become <h3> tags
Therefore, before assigning new boards with names, do keyword research first. Opt for keywords that do not have high competition. If your passion is SEO, do not use this as a board name as it too generic. Instead, break it down into three or more boards. It is better to have ten boards with 30 pins each than one board with 200 pins, which will just overwhelm other users.
Include your targeted keywords in your board description and remember to assign the board to a category so that it is easily found.
To increase your click through rate, write a tempting description for each pin. Two word descriptions will not encourage traffic to your site.
Do not just pin and leave. For each board, press the Facebook like button next to the title. Share that board on your Facebook page and encourage fans to like it as well. Also, remember to tweet or like each pin.
No Follow Or Do Follow?
When Pinterest was still in the infant days, all links were “do follow” however that changed in March 2012. Any pins are now “no follow” including any URL that you post into a description. The only “Do follow” links are in your “about” section and the links to your other social media profiles. Having said that, you can still get SEO benefits if boards start appearing in the search engines.
Is Pinterest Really For You?
It is easy to assume that everyone and anyone must be on Pinterest however think about whether it will benefit you considering that most of the links are now “no follow”. If you join, your main priority should be user engagement, which is easy if your field of expertise is a visual topic.
However, if you deal in HTML scripts for sale, you are going to have a tough time getting people to click through to your site. Ask yourself whether Pinterest can truly give you the results that you want to see. Personally, I still see more traffic from sites such as Stumble Upon and Facebook than I do from Pinterest.
Remember – Pinterest Is Social Media
Pinterest is first, a social media site. While it is tempting to pin and run, this is not going to win you any repins, likes, comments or followers. Actively spend time on other people boards leaving comments. Always use the search button to find new pins, boards and people to connect with. Actively pin other people’s pictures and graphics on your boards. A whole board full of your pins to one site just screams “spammer”!
Next step – Brew the kettle and sit down to look at your Pinterest account. Ask yourself the following questions
1 – Are the names of your boards, relevant keywords to your trade?
2 – Do each of your boards have a description and are they assigned to a category?
3 – Are your pin descriptions enticing?
4 – Does your about profile include a link to your website and other social media profiles including Facebook?
5 – Do you promote your boards on Facebook and twitter?
6 – Finally and most importantly – Are you actively engaging with other users?